When you’re managing a sales team, the last thing that you want to do is to rely on an outdated understanding of what makes a good salesperson. The world of sales changes rapidly. When new strategies are developed, they can become wildly successful but that success may only last for a short period of time.
Rethinking Your Hiring Policy
For anyone who’s leading a sales team with a high level of employee turnover and making frequent additions to that team, it’s never a bad time to reassess your hiring strategies. The only problem with that ambition is that you probably don’t have time to continually research job market trends.
It also helps enormously to have an impartial assessment of your sales team’s weaknesses and strengths in order to find out what needs you have that are particular to your business.
Timeless Sales Skills
There are some aspects of a talented salesperson that will never cease to be effective. It helps to be a relatable and likeable person, so that you can easily build empathy. Being persuasive is an obvious goal but one that can be achieved in a variety of subtle ways, some more reliable than others.
If you’re going to find top talent in your city before your competition gets there first, then you’re going to have to look for less obvious qualities as well. That’s why you need to review the most sought-after sales qualities that managers are looking for today:
- A Goal-oriented Mindset
- High Levels of Customer Empathy
- Highly Motivated
- Takes Responsibility
- Competitive
- Confident
- Enthusiastic
- Verbal Skills
- Ability to Multitask
- Persistent
While it isn’t essential that every person that you hire possesses every single one of these qualities, each member of your team should possess strong levels of most of them.
Balancing Your Team
The best managers aren’t always the people who are able to find salespeople who are superheroes. The problem with this mindset is that your company can suffer enormously if you’re holding out for a number of dream employees that just don’t exist.
Instead of trying to find an entire team made up of salespeople who are all great at every part of the job, consider how much more effective you can be by developing your talent for finding people who possess strengths to fill in the gaps where your team might be weak.
Finding the best employees for your team has a lot to do with understanding the qualities that make a good salesperson, but a great manager should also have a strong understanding of how to balance their sales team and when to seek an outside opinion. The good news is that a sales recruitment agency can help to connect you with the top professional sales talent, while also giving you advice on what you need to look for to give your current team a boost. Contact a sales recruiter to find out more about all of the ways that they can help your company to grow.
