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For the Gram: Social Media Is Keeping Botox on the Market

When most people picture Botox, they think of older women trying to smooth out the lines of their crow’s feet or the wrinkles in their foreheads. It’s thought of as the ultimate anti-ageing tool. But, Botox isn’t only for the over-fifty crowd. It’s gaining a huge following of younger and younger women, and it’s doing that through Instagram.

What Is Botox?

The botulinum toxin is a neurotoxic protein used in medicine as a quick way to treat physical ailments like muscle spasms, chronic migraines and hyperhidrosis (excessive sweating). It’s also used for the cosmetic purpose of reducing facial wrinkles and smoothing fine lines.

Botox is completely safe to get, as long as it’s provided by a physician at a trusted clinic. Don’t go to a location that offers short-cuts when it comes to injectables. You should click here to learn more about what you can expect from a single round of treatment and how long the results will last.

Why Is It So Popular On Instagram?

Clinics have been posting Before and After pictures of their Botox treatments on Instagram to show how great the results look. This way, users can easily find the photos on their feed without stepping foot in a clinic. If they like it, they can follow the account. If they don’t, they can scroll past the pictures onto something else.

Accounts Are Offering Botox Prizes

Other than posting Before and After pictures, accounts are offering free Botox and discount rates for users that follow certain instructions on their posts. A popular instruction is to tag a friend or click the follow button, which quickly boosts the visibility of the account. Treating the procedure as an easy-to-win prize is an effective form of advertising, although some might find it inappropriate to give out injectables like gift baskets.

Influencers Are Posting Ads

Clinics aren’t the only ones that are helping increase the popularity of the injectable with younger generations. Instagram influencers like Samantha Ravndahl talk about getting Botox and lip fillers to get them to feel fresh-faced and camera-ready. Ravndahl has 2.1 million followers on Instagram and thousands of subscribers on her YouTube channel. Other influencers that have shared their praise for the procedure are Lo Bosworth and Lauren Bushnell.

Instead of treating Botox like a shameful secret, they’re letting everyone know exactly how they’ve gotten their desired look. They treat it like sharing a beloved makeup brand or hair product. The recommendations show followers exactly how they can replicate their favourite influencer’s look and lifestyle.

Instagram users put a lot of effort into getting the perfect selfie. They make sure that they take their photos in the right lighting. They pose so that the camera catches them at their best angle. And they use filters to whiten teeth, slim their features and even smooth out their skin. It makes sense that the Botox market would find a home on this social media platform because it allows users to have their version of a selfie-ready face without a filter.