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Why Users Choose Apple

In the brand engagement between Apple and Android, it can be difficult for users and developers to decide which company is going to be the better fit. Android products are far less expensive and offer a much wider range of customization, whereas the closed-source coding of Apple products makes the user experience far more streamlined and secure.


For many users, having a predictably clean and slick performance outweighs any benefits offered by customization, and with increased hardware and software integration, the Apple ecosystem is rising in popularity, even as more users globally rely on Android. If you’re wondering which brand is king, read on to find out more.




Most information security companies agree that Android devices are not as safe as those provided by Apple. Forbes points out that a malicious app on the Play Store was recently downloaded by 40 million users.


Apple is aware of the importance of security to its users which is why it is very particular about which app developers can gain access to the Apple ecosystem. This makes it nearly impossible to sneak malware into the Apple App Store — which allows Apple to guard its gates meticulously. If you’re curious, click here for more info on the extra care developers must take in order to produce an iOS app that will be allowed into the App Store.


The Google Play app store by comparison is a free-to-use environment supported by ads, where anyone can throw up their app for perusal and purchase, making it virtually impossible to monitor every app and which of them might contain malware.



When it comes to processing, Apple is making waves with its new A12 Bionic chip. Using Geekbench 4 to compare processing speeds, the iPhone XS outclassed the Galaxy S10 Plus’ Snapdragon 855 chip in overall performance. The iPhone XS scored 11,4200 compared to the S10’s 10,732.

Additionally, the 2019 iPhones are able to transcode video faster than Android — much faster. Testing reveals that the XS takes 39 seconds, while the S10 takes a whopping 2.5 minutes. This difference in speed also makes running demanding AR apps a far smoother experience.

Hardware/Software Integration

Closed-source coding and a well-maintained ecosystem allows for Apple to unveil new technology before its competitors, as well. For example, they have successfully implemented Face ID, which allows secure log-ins to your iPhone with a 3D scan of your face thanks to a TrueDepth sensor. This is a huge win, as other companies have tried and failed to implement similar tech.

How is Apple able to stay ahead of the curve? It continues to look to the future, and won’t get held back by outdated tech. For example, Apple is planning to replace Intel processors with its own line of chips in 2020, as Intel chip improvements have stagnated somewhat in the last decade.

Apple is able to continually make positive changes to its platform because of the beautiful synergy of the Apple ecosystem mentioned above.


The fleet of Apple tablets, laptops, phones and other devices work effortlessly and seamlessly together without the need to download and install separate drivers or apps to keep everything synced. Signing in with a single Apple ID gives you access to all of your photo, files, and calendars. This is not the same for Android users, who must pair devices made by different manufacturers relying on different tech specs.


These reasons — and many more — help explain why the Apple ecosystem and the iOS platform continue to be the preferred choice for a smaller, but definitely more discerning userbase.